Zuper speaks to a younger generation that’s either forgotten about their super, are just starting to collect it, or can’t even contemplate the idea of retirement. To help get around this overlooked and somewhat boring part of life, Zuper to be differentiated it had to zig when everyone else was zagging.
Talking to an irreverent and tech-savvy audience with a shorter attention span, Zuper needed to be more playful and cheeky. Being a financial service, the brand still had to instil trust and educate customers on their financial future.
Studio: Monogram
