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Rhubi

 
 

Rhubi is a rhubarb aperitif by a bunch of people that got together to breathe new life into an old classic. A forward-looking, fresh take on what’s gone before.

Working with UNKL and their established bottle design I created a brand that would help give the liqueur a personality.

Rhubi is a character that embodies what the brand stands for. She can be delicate & refined, she can be tough and strong. She can also be cheeky, weird and irreverent.

AD/Photography - Sabine Schwarz